Strategic. Expert. Results-Driven.
Marketing Leadership for Rapid Growth
Get senior-level marketing expertise — strategy, execution, leadership, without the full-time price tag.
Only pay for what you need. No wasted budgets. No wasted time.
Focused, flexible support that drives real growth.
TRUSTER BY FAST-SCALING TECH COMPANIES ACROSS B2B SAAS, FINTECH, WEB3
What is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) is a seasoned marketing executive who joins your leadership team on a part-time or contract basis. Unlike a consultant who only gives advice, an outsourced CMO takes true ownership of your marketing results.
We provide the same high-level leadership as a full-time hire but focus on the specific hours or outcomes your business needs right now. Whether you are an early-stage startup or a scaling business, this role bridges the gap between “doing marketing” and “driving revenue.”
Key Benefits of Hiring a Fractional CMO
for Your Business
⚙️ Strategic Direction
→ A clear roadmap that ties positioning, offers, channels, and KPIs into one system — so every activity drives a measurable result.
💰 Cost Efficiency
→ You get senior leadership without a full-time C-suite cost, so more of your budget goes into campaigns and tools that produce growth.
🚀 Faster Implementation
→ No months lost on doing “something” without impact — your Fractional CMO prioritizes what moves KPIs, ships fast, and optimizes on real numbers.
🔁 Flexibility
→ You can scale engagement up or down as your company moves through different stages, from early traction to repeatable growth.
🧩 Integrated Leadership
→ Fractional Chief Marketing Officer manages your internal team, agencies, and freelancers under a single marketing strategy, ensuring everyone stays aligned with business goals.
🔗 Revenue Focus
→ We don’t track vanity metrics. We optimize for revenue.
We track the full funnel — first touch to pipeline — and deliver improvements in MQL → SQL and conversion. More qualified leads, faster sales velocity, revenue growth.
Strategic Marketing Services
Fractional CMO vs Full-time CMO
For many startups and small business teams, this “part-time CMO” model is the smarter bridge, because you get the brain and the experience now, and you can always move to a full-time CMO later when the organisation and budget demand it.
| Aspect | Full-time CMO | Fractional CMO |
|---|---|---|
| Cost | High six-figure package with salary, bonuses, equity, and overhead | Flexible retainer or project-based, 40-60% more affordable |
| Commitment | Long-term hire with full benefits and equity | Flexible engagement, scale up or down as needed |
| Experience | Senior-level, once you can afford and attract top talent | Senior-level strategy and execution from day one |
| Best for | Predictable revenue, large teams, complex operations | Startups, fast growth, launches, market entry |
What You Get
Strategy & Leadership
We develop a marketing strategy that fits your current stage — improving what already works and rebuilding what doesn’t. We start with deep discovery of your business model, revenue goals, ICP, and current marketing reality, then align everything to where you’re going, with a clear focus on reducing CAC and increasing qualified demand.
We map your funnel end to end, pinpoint where users drop, and fix the messaging, offers, and touchpoints that cause it. We define ICP and personas, sharpen your value proposition and positioning, and choose the channels that drive efficient acquisition.
We lead the marketing function as an executive partner: set priorities, run weekly syncs, align stakeholders, and keep strategy tied to business goals. You get direction that’s clear, decisive, and built for measurable growth.
You get executive-level direction with hands-on delivery.
Execution & Management
We develop strong marketing campaigns built specifically for your business, with communication that matches each stage of the buyer journey. We manage delivery across the full funnel and all channels: paid acquisition, SEO/GEO, content, email automation, social media, outbound outreach, product launches, and GTM execution. We set up analytics, track attribution, and report on what matters: pipeline impact, CAC, conversion rates, and revenue growth.
We manage your team (in-house, freelancers, agencies), set priorities, run weekly syncs, and ensure every campaign ships on time and on marketing and Business strategy. We optimize based on real performance data.
We work on the business side to help deliver results by managing execution, holding teams accountable, and adjusting tactics based on real performance data. From building demand generation engines to launching complex GTM strategies, we handle it.
Industries & Business Model
Experience & Expertice
PACKAGES
Cost of a Fractional CMO Services
The cost of a Fractional CMO is significantly lower than a full-time executive hire.
Our engagement models are designed to be flexible for your business 😉
On-Demand Consulting
Have questions or need a quick marketing expert review? Book an on-demand session designed for founders and teams who want fast, actionable insights.
You’ll get:
✅ 2–3h project or idea audit
✅ 1h live strategy session
✅ Action plan to improve performance
Result: Clear answers to your key questions, marketing insights and growth opportunities, and actionable next steps.
100 GBP
Flexible, Per-Session Engagement
Consulting & Mentorship
Need ongoing expert guidance to strengthen your marketing? Get tailored mentorship for founders and teams seeking structured marketing guidance and strategic support.
You’ll get:
✅ Personalized strategy tailored to your goals
✅ Team mentorship & management
✅ Expert guidance during execution
Result: Expert comprehensive guidance that improves business performance.
1999 GBP
30 Hours Package
Fractional Chief Marketing Officer
A Fractional C MO provides cost-effective, senior-level marketing leadership that maximizes resources, aligns priorities, and accelerates your business growth.
You’ll get:
✅ Strategy and system development
✅ Team mentorship & management
✅ Execution of strategic marketing activities
Result: A clear structure, unified marketing efforts, and a scalable system that drives consistent results.
3499 GBP
Up to 60 Hours, Monthly Retainer
Evidence
What the data suggests about Fractional CMOs
Companies use fractional marketing leadership to improve focus, speed, and ROI without adding full-time executive headcount.
Below are commonly reported benchmarks from industry write-ups and analyses.
~29% vs ~19% revenue growth
Reported benchmark comparing companies using Fractional CMO support vs similar companies without.
~67% lower total cost vs full-time CMO
Cost comparisons often show savings after salary, recruitment, bonuses, and overhead are included.
Lower CAC + stronger lead quality
Benchmarks frequently cite CAC reductions and measurable lead-quality improvements after marketing leadership is professionalized.
Why founders choose the fractional model
Across the UK, EU, and US, founders typically choose Fractional CMOs for board-level marketing leadership for faster decisions, tighter positioning, better channel fit, and more disciplined spend.
Want a 45 min Free Consulting Session?
Let’s Talk About Your Growth😉
Frequently Asked Questions
What is a Fractional CMO?
A Fractional CMO is a senior marketing executive who works with your company part-time or on a flexible basis, providing strategy, leadership, and oversight without the full-time cost of a permanent CMO.
What are the main advantages of hiring a Fractional CMO?
You get strategic clarity, faster execution, and experienced leadership at a lower Cost than a full-time executive, plus the flexibility to scale support up or down as your business grows.
How do I determine if my business needs a Fractional CMO?
If you’re investing in marketing but lack a clear strategy, feel stuck between agencies and freelancers, or don’t have senior guidance on what to do next, and your profit results are not what you invest it, it’s a strong signal you need a strategic marketing executive.
Can a Fractional CMO work effectively with my existing marketing team?
Yes. Fractional CMO will plug into your current structure, align people and partners around a shared plan, and turn disconnected activity into a coordinated, high-impact system.
What industries benefit the most from Fractional CMO services?
Tech, fintech, and other fast-scaling companies gain huge value, but the model also works for professional services, B2B small business operators, and any team that needs senior marketing leadership before they can justify a full-time CMO.