Get Discovered. Get Recommended. Get Results.
Show up in ChatGPT, Perplexity, Gemini & other AI tools your users trust
The Search Game Has Changed. Your users aren’t just googling anymore — they’re asking ChatGPT, Perplexity, Gemini, and other AI assistants for answers. If your brand isn’t showing up there, you’re invisible to a significant portion of high-intent traffic.
Our cutting-edge strategies are designed to make your brand visible across the new wave of AI assistants. These tools are quickly becoming the go-to source for recommendations, answers and insights. We don’t just optimize for Google — we future-proof your brand for the AI-powered internet full of LLM and AI agents.
We can help you make your brand AI-visible, AI-relevant, and AI-recommended.
What is GEO – Generative Engine Optimization?
Today’s users aren’t typing keywords into a search bar — they’re having full conversations with AI. They’re asking complex, contextual questions and expecting fast, intelligent answers.
Generative Engine Optimization (GEO) is the next evolution of SEO. It’s not about ranking — it’s about being recognized, referenced, and recommended by AI.
GEO means:
- Structuring content so language models can easily interpret and surface it
- Matching how users actually phrase questions inside AI tools
- Becoming a reliable source that AI consistently cites in its responses
In this new landscape, AI doesn’t just crawl — it analyzes, summarizes, and decides. If your content isn’t built for how AI thinks, your brand won’t even be in the conversation.
GEO vs AEO vs SEO
SEO is about getting found and clicked. AEO is about being trusted enough to be the answer. SEO is about getting found and clicked.
GEO is about being chosen by AI — synthesized, cited, and recommended inside real conversations.
They work best together — solid SEO builds the foundation, GEO & AEO make you the voice of authority in AI-powered search environments.
| Aspect | SEO (Search Engine Optimization) | AEO (Answer Engine Optimization) | GEO (Generative Engine Optimization) |
|---|
| Goal | Rank higher on search engine result pages (SERPs) | Appear as the direct answer to a user’s query (no click needed) | Be cited, synthesized, or referenced in AI-generated responses |
| User Intent | Click through to learn more | Get an instant answer in the search or AI interface | Ask complex or conversational questions and receive multi-source, focused answer. |
| Query Type | Short, keyword-based “best crypto OTC providers” | Deep or contextual prompts “Which OTC provider offers the fastest BTC settlement?” | Deep or contextual prompts “Which OTC provider offers fastest BTC settlement?” |
| Content Style | In-depth, keyword-rich, often long-form | Clear, structured, concise, and answer-focused | High-authority, fact-checked, well-cited, and semantically rich |
| Search Platforms | Google, Bing, Yahoo | Google Snippets, Voice Search, ChatGPT, Bing Copilot, Perplexity | ChatGPT, Gemini, Claude, Perplexity, Meta AI, and enterprise copilots |
| Ranking Mechanism | Algorithms that assess relevance, authority, and usability | AI models + structured data that identify the best match for a query | LLM embeddings + semantic relevance + source credibility |
| Traffic Source | Organic clicks to your website | Answer visibility (may not drive clicks, but builds brand recognition) | AI-generated citations, mentions, and indirect brand recall |
| Metrics Tracked | Click-through rate (CTR), rankings, traffic, bounce rate | Featured snippet presence, AI/voice visibility, brand mentions | AI citation rate, brand mentions in outputs, prompt-response accuracy |
| Technical Requirements | Mobile optimization, page speed, meta tags | Clean semantic HTML, proper citations, content freshness, and factual integrity | Clean semantic HTML, proper citations, content freshness, factual integrity |
| Engagement Outcome | Users land on your page and engage directly | Users may get the answer without visiting your site | Users see or hear your brand in AI answers, driving top-of-mind awareness |
| Example Scenario | A blog post ranks #3 on Google and gets traffic | A short paragraph from your page is read aloud by Siri as the answer | Your brand is quoted in a ChatGPT response answering ‘best crypto OTC providers |
Why Generative Engine Optimization Matters?
Search is shifting from pages to answers. If you don’t start implementing Generative Engine Optimization today, your brand won’t appear in AI-generated answers — and in the coming months, you’ll be left behind.
You’ll lose the one opportunity you have right now – to become a top result in AI-driven search. And once that window closes, it won’t open again.
Companies that optimise for AI search early will:
✅ Drive consistent traffic from AI-powered tools
✅ Build authority faster than their competitors
✅ Own new keywords that others haven’t even noticed yet
As your trusted generative engine optimization agency, Octogamma ensures your tech brand doesn’t just rank on Google — it becomes the answer when users turn to ChatGPT, Perplexity, and other AI tools for what matters most.
Industries Impacted by AI Overviews So Far
We’re entering an era where search isn’t about keywords anymore — it’s a conversation. GEO and AEO are essential alongside traditional SEO.
The brands that will dominate tomorrow’s digital landscape. Those who act now will lead. Those who wait… won’t be found.
Core Pillars of GEO Services
Structuring Content for Language Models
AI tools consume information differently from search engines. They don’t just parse meta tags or keyword density — they interpret meaning, relevance, and authority across entire bodies of text. That’s why answer engine optimised content must be:
- Clearly structured with semantic headings and logical flow
- Rich in context, answering not just what users ask, but why it matters
- Grounded in facts, supported by reputable sources, and free of fluff
This makes it easier for AI models to interpret your content and reference it accurately.
Matching the Way Users Ask Questions
AI queries are more conversational and complex than traditional searches. Instead of searching “best CRM for startups,” a user might ask: “What’s the most affordable and easy-to-use CRM for a small startup team in 2025?”
GEO SEO focuses on mirroring natural language and answering real questions, not just targeting keywords. This means using natural language that aligns with how people speak to AI tools.
Identifying long-form, high-intent user queries. Structuring content to directly answer those prompts.
Becoming a Source AI Recommends
AI tools don’t just list websites—they recommend trusted sources. To earn that trust, your content must demonstrate:
- Topical authority on your subject
- Consistency and depth across related topics
- Clear branding and credibility signals (like author bios, citations, and up-to-date insights)
When you position your brand as a go-to expert, AI tools will reference you again and again, driving sustained, high-quality traffic without relying solely on search rankings.
What You’ll Get with Our Generative Engine Optimization Services
As your trusted generative engine optimization agency, Octogamma ensures your tech brand doesn’t just rank on Google — it becomes the answer when users turn to ChatGPT, Perplexity, and other AI tools for what matters most.
AI-optimized content strategy (ChatGPT, Bard, Perplexity, etc.)
Structured content and metadata for AI comprehension
Keyword and prompt research for AI indexing
Optimization of existing content for AI visibility
Reporting on AI search performance and reach
Why Choose Us as Your Marketing Agency?
Our team brings deep expertise and extensive experience in SEO, AEO and GEO services, combining technical proficiency with a forward-thinking approach. We continuously adapt to the latest trends and search engine updates, creating tailored strategies that drive impactful, sustainable results, positioning your business for long-term growth and success.
We understand that each business has its unique challenges and goals, which is why we create personalized SEO strategies that align with your specific needs. Through detailed analysis of your website, audience, and market landscape, we craft a tailored plan designed to boost visibility, attract the right traffic, and achieve measurable results.
We help early-stage startups, B2B SaaS, Web3, and FinTech companies stay ahead of search trends with lean, ROI-focused SEO. Our founder-style approach goes beyond rankings, boosting engagement, conversions, and long-term growth by aligning strategy with business goals. Backed by deep SEO expertise and AI-driven insights.
With over 30 of our clients achieving top 10 rankings on Google, we have a proven track record of success. Choosing Octogamma as your generative engine optimization agency and SEO partner means working with a team that consistently delivers results, helping your business reach the top and stay competitive in your industry.
We Optimize. AI Answers. Brands Get Chosen.
👀 Visibility Across AI Platforms
→ Your content shows up in tools like ChatGPT, Perplexity, and Gemini — where 70%+ of users is already using to decide, buy, and act.
📈 4× More Clicks from AI Mentions
→ Users are up to 4× more likely to Google and engage with brands mentioned in AI-generated responses like Gemini
🤖 Up to 35% Higher Brand Recall
→ GEO ensures your brand gets cited in AI answers — increasing trust, recall, and preference during decision-making.
